Issue

Laser Sight Australia was new to market and had few marketing dollars with which to compete against established laser eye surgery providers.

Solution

Laser Sight chose to focus on an online model to raise competition against industry leaders.

Results

They have had significant success with high performance SEO and radio support to raise brand awareness. Regular eDMs and loyalty rewards have helped grow their business by using established client’s networks.

Role

Copywriter: website, promotional mini-sites and eDM’s.