Issue

ADD/ADHD Treatment Program DORE launches in Australia with a limited marketing budget. It’s expansive growth plan needs a national client base to support it, fast. The site copy targets SEO key words. It must present detailed scientific theory to validate its claims, while being easily understood by those suffering ADD, ADHD, Dyslexia and Dyspraxia.

Solution

Creat an SEO driven website that targets key search terms: ADD, ADHD, Dyslexia, Dyspraxia. Enable easy updates to content and media releases via CMS system. Create a strong community and drive referrals through eDM.

Results

DORE became widely known and launched 12 centres across Australia in twelve months, with the website and eDMs driving significant uptake rates.

Role

- Copywriter: SEO focused website, regular eDMs
- Strategic content direction in planning (spec) phase.