Issue

Heritage Healers wanted to refresh their brand and give it a contemporary edge. Offering an alternative to mainstream cosmetics they needed to carve out a competitive space with their language and product range.

Solution

A new company tagline represented their brand and captured the Director’s philosphy: “Live a beautiful life.” Their product brochure was re-shot and copy updated for a more streamlined approach. A new product range was packaged to show a genuine alternative to Botox.

Role

Creative Director / Copywriter